Overview

Dr. Martens & Olivia Rodrigo came together to kick-off a formal partnership and to celebrate the 2nd leg of the GUTS World Tour with the creation of a limited edition GWP shoe charms, DM’s purple & black ribbon shoe laces, and 15% off retail bounceback cards that could be collected on the OR tour bus.

The DM’s sponsorship was present at 28 stops (fan days and tour stops) across the US and drove retail traffic to DM’s retail locations.