I’m Sophia, a social media and brand marketer.

I have experience strategizing and executing projects both big and small — from quick turn social content for TikTok Shop to Dr. Martens sponsorship of the Olivia Rodrigo GUTS tour bus. 

  • Scaled the Dr. Martens influencer spend by 4x and onboarded an influencer marketing agency.

  • +600% follower increase for Dr. Martens on Instagram

    +64% increase in followers for TikTok Shop across all social channels

    +1.4M increase in followers for Amazon Music across all social channels

    Led the launch of TikTok Shop’s flagship Instagram account @tiktokshop

  • Launched and created over 600 pieces content for TikTok Shop that resulted in over 71M impressions in Q4 2024 (66% increase YoY).

  • Led the marketing teams go to market planning for the Americas for Dr. Martens in AW23 & SS24.

  • Launched too many new Dr. Martens to count… But a few favs are Dr. Martens x Warner Bros, the Wrenlie Fisherman sandal, and Dr. Martens x PLEASURES Jorge mule.

  • Worked with the fabulous team at Who What Wear to launch Dr. Martens SS24 sandals collection through bespoke styling and content.

    Project managed the Dr. Martens x GUTS Tour Bus partnership including custom shoe charms, social activations, and more.

  • “She knows what’s going on but she’s not a micromanager” - Anna Liang

  • Consistent 4x ROAS and 3% conversion rate on Meta ads for my former freelance client Dapper Boi.