Over the years, Docs has built an engaged and diverse community of creators, influencers, musicians, and creatives. To close out 2022 we brought them together for a holiday celebration at Saint Tuesday in New York City. We created space for them to connect, meet the DM’s community, celebrate the amazing year of collaboration, and create a stronger connection to the Dr. Martens brand.

Key Activations: Live performance by music collective Papi Juice (featured in the Holiday campaign), Branded Vintage Photobooth, Curated Food & Cocktails, A variety of photo moments: Immersive entrance with tinsel & branded records, custom wall, videographer + photographer, Mingling between creators, media and DM’s team. 

Over 198+ pieces of content were shared organically (+304% from previous event). Potential reach was over 3.6 million (+160% from the previous year) Influencers showed how they (and friends) styled their Docs for the event, GRWM videos and many shared snapshots of their photo booth strips at event.